We’ve said it before and we’ll say it again, we are just in the early days of the Tequila industry, there is so much more of the world to go. Tequila takes up 1% of the global spirits market and 10% of the United States spirit market. And while we are the largest consumer of Tequila here in the US, some parts of the world are just having Tequila imported for the first time. The message here: drink more tequila.