Inspiro Tequila is a brand created and led by women, with Mara Smith, a former attorney in Chicago, at the helm, and legendary master distiller Ana Maria Romero creating the product in Mexico. The impetus behind Inspiro is to create a one-of-a-kind tequila, and also to make women feel seen and relevant in industries where they have long been underrepresented.
About Inspiro Tequila
Through the Purple Bicycle Project Inspiro hopes to inspire and empower women who have been told, “You don’t have any industry experience. You’ve been out of the workforce for too long. Starting your own company is risky and very few startups make it.”
The Inspiro Purple Bicycle Project is here to financially support and mentor female founders enabling them to get started, manage the bumps along the way, and move forward to follow their dreams.
Location: Amatitan, Jalisco
Milling: Roller Mill
Fermentation: Stainless steel tanks
Distillation: Double Distillation, Stainless steel stills