Before tequila was even called tequila, José Antonio de Cuervo was perfecting the craft in the hills of Jalisco. For over 11 generations, the Cuervo family has quietly preserved this tradition. And once a year, they release their most treasured creation: Reserva de la Familia.

Silhouette of a city skyline against a black background.

TASTE THE LEGACY

RESERVA DE LA FAMILIA

PLATA

Plata: Unaged and crystal-clear,

capturing the soul of blue agave.

Bottle of Reserva de la Familia tequila with a glass and shadow.

REPOSADO

Warm, rested, and remarkably

smooth.

A bottle of Reserva tequila in front of a vintage-style illustration.

AÑEJO

CRISTALINO

Aged in oak, then filtered for striking
clarity and elegance.

Bottle of Reserva tequila with a vintage photo of agave harvesters.

EXTRA

AÑEJO

Deep, rich, and complex—a
celebration of time itself.

IN FLORIDA?

Our glass room holds a rare bottle of the 250th Anniversary release. It’s a piece of tequila history—and it’s waiting for someone who truly appreciates it.