Santa Rita Distillery is run by 14th and 15th generation Tequileros and one of the few families that has a direct line to producers of vino del mezcal in the 1600’s. Not only were they one of the most prolific and successful Tequila brands to prosper in the Guadalajara area, they are now admired and touted by the up and coming generations of Tequila lovers. Ask for a mass produced brand at El Gallo Altanero, a hip, secret upstairs bar in the Americana section of GDL, and a bartender will probably hand you this instead. Sandwiched between massive Brown Forman owned, Herradura, and the oldest known Tequila distillery, Cielo Abierto(Now an archeological site owned by the Jiménez family and recognized by UNESCO), Caballito Cerrero looks to future innovation by maintaining traditions lost long ago.