Siempre Tequila comes from founders Alex Lacroix and Monica Sanita with the addition of partner Chris Matte and are part of the recent wave Canadian brand owners - this influx also includes Calgary’s Wayne Henuset who lead the investor group in the purchase of El Tequileño. Sanita’s mother and great-grandmother made agave spirits and nurtured this tradition within their family growing up. When Sanita and Lacroix met, they decided it was time to create their own brand, and after investigating the producers of the time, took it one step further, to create a product of their own at the Valle de Tequila Distillery in Tequila.