El Negocio Joven Tequila

Sale price$149.99
40% ABV• 750mL

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El Negocio Joven Tequila is a rare find in the world of premium tequila, blending the bright vivacity of Blanco with the soft, rounded warmth of lightly aged Reposado for a spirit that defies easy category.


Crafted by the celebrated Rosales family at NOM 1123 in the Jalisco Lowlands, this Joven tequila draws on generations of agave mastery. The Lowlands terroir lends a distinctive character to the blue Weber agave, producing flavors that are earthy, fruit-forward, and unmistakably expressive of the land from which they come.


  • Nose: Fresh agave, citrus zest, and a gentle herbal sweetness with subtle notes of vanilla from its brief aging
  • Palate: Bright and harmonious, with ripe fruit, cooked agave, light honey, and a whisper of oak that adds depth without weight
  • Finish: Clean and lingering, with a smooth warmth and a soft spice that invites the next sip

El Negocio Joven tequila shines in a Paloma, where its citrus-forward brightness plays beautifully against grapefruit soda, and holds its own in a refined Tommy's Margarita that lets the agave character take center stage.


Best enjoyed neat or on the rocks to appreciate its full complexity, El Negocio Joven is crafted from blue Weber agave grown in the Jalisco Lowlands and is an ideal addition to any serious agave spirits collection. Features custom etching that makes it as striking on the shelf as it is in the glass.

Tasting Notes

Aroma: Cooked agave and flowers, with fruit, citrus and fresh herbs.

Palate: Bright and crisp, with stone fruit, flowers and cooked agave. Smooth and velvety.

Finish: Long and warm, with green apple.

Location icon
Location: El Arenal, Jalisco
Distiller icon
Master Distiller: Salvador "Chava" Rosales
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NOM: 1123
El Negocio is made at Cascahuín, NOM 1123, in El Arenal, Jalisco, by master distiller Salvador "Chava" Rosales, grandson of the man who founded the distillery in 1904. Lowland agave is cooked in brick ovens, crushed by tahona and roller mill, fermented in stainless steel and double distilled in copper pots. Napa Valley vintner Adam Craun, co-founder of Memento Mori, and entrepreneur Nicholas Lutz created the brand to bring a winemaker's respect for vintage to tequila. The Reposado rests in Memento Mori French oak wine barrels.
Map of Jalisco, Mexico, with El Arenal marked
LOCATION

El Arenal, Jalisco

Map of Jalisco, Mexico, with El Arenal marked

El Arenal sits at about 1,450 meters in the Tequila valley west of Guadalajara and is known as the gateway to agave country. Its name comes from the sandy ground of the first settlement, and it belonged to Amatitán until it became its own municipality in 1923. Most of the land is flat or gently rolling farmland on volcanic rock, planted with blue agave and corn. Tequila making is the main industry, and the town lies within the Agave Landscape that UNESCO named a World Heritage Site in 2006.

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