Reserva De La Familia Platino

Sale price$59.99
40% ABV• 750mL

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Jose Cuervo's Reserva De La Familia Platino represents the pinnacle of the family's artisanal blanco expression, crafted with the same reverence for tradition that has defined the Cuervo legacy for generations.


Produced from select blue Weber agave harvested in the rich highlands of Jalisco, Platino undergoes a meticulous distillation process designed to preserve the purest expression of the agave plant. The result is a blanco tequila of rare refinement, unaged to let every nuance of the spirit speak for itself.


  • Nose: Fresh agave with delicate floral and herbal notes, accented by hints of citrus zest and white pepper
  • Palate: Silky and full-bodied with cooked agave sweetness, green apple, light vanilla, and a subtle mineral character
  • Finish: Clean and lingering, with a gentle warmth and a whisper of fresh herbs

Reserva De La Familia Platino shines in an elevated Margarita or a simple Paloma, where its refined character elevates the cocktail without overpowering the other ingredients.


Best enjoyed neat or on the rocks to fully appreciate its complexity; crafted from blue Weber agave grown in Jalisco, Mexico.

Tasting Notes

Aroma: Pepper and honeyed agave, with a hint of apple and parsley.

Palate: Sweet and spicy, with melon, honey and hay.

Finish: Medium and crisp, with chamomile and cinnamon.

Location icon
Location: Tequila, Jalisco
Distiller icon
Distillery: La Rojeña
NOM icon
NOM: 1122
Jose Cuervo has made tequila since 1795, and its La Rojeña distillery in the town of Tequila, founded in 1812, is the oldest active distillery in Latin America. Reserva de la Familia is the family's top tier, made from agave grown in certified organic family-estate fields in the Tequila Valley. Piñas are hand trimmed, steam roasted 40 to 42 hours in masonry ovens, crushed on a four-step roller mill and distilled twice in copper pot stills. Aged expressions rest in new American and French oak. Since 1995, each year's Extra Añejo has come in a box designed by a Mexican artist.
LOCATION

Tequila, Jalisco

Tequila is the town that gave the spirit its name, set at about 1,180 meters in the valley below the Tequila volcano, some 60 km northwest of Guadalajara. Blue agave covers the volcanic soils between the volcano and the canyon of the Río Grande de Santiago, a landscape UNESCO named a World Heritage Site in 2006. Large-scale agave distilling began here around 1600, and several of the oldest working distilleries in Mexico still operate in town. Tequila was named a Pueblo Mágico in 2003.

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