Valor is a woman-owned brand committed to people. The company allocates 10% of every bottle towards prosperity for Jornaleros, Jimadores, and local communities. Valor is dedicated to ensuring that both the land and the people of Jalisco, Mexico benefit from the prosperity of the tequila industry. By working closely with local partners, Valor reinvests a portion of every purchase to support the individuals and ecosystems that make its tequila possible. Valor creates products that exemplify exceptional value through a balance of craftsmanship and ethics. Every step of the process is intentional and serves as a foundation for a more human-centered industry rooted in authenticity, respect, and opportunity.