THE GUIDE
Your go-to for tequila knowledge, brand stories, cocktail inspiration, and everything in between.

Behind The Brand: Siempre Tequila
Before Alex Lacroix co-founded Siempre Tequila, he worked in advertising. So did Monica Sanita, his partner in life and business. They spent their days building campaigns for corporations that, as ...
Recent Articles
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Learn the ins and outs of tequila, from production to your pour.

Why Agave Is One of the Most Sustainable Crops on Earth
Right now, somewhere in the highlands of Jalisco, a farmer is planting a blue agave pina that won't be ready to harvest until 2033. Maybe 2034. That's not a problem with the supply chain. That's th...

Joven & Cristalino Tequila: What They Are and Why You Should Know the Difference
You know blanco. You know reposado. You know añejo. You could probably explain each one at a dinner party without embarrassing yourself. But there are two expressions that keep showing up on shelve...

Is There Really a Worm in Tequila?
The Myth, the Truth, and Where It Actually Came From If you've ever been handed a bottle of tequila and asked about the worm at the bottom, you've been handed a myth. There is no worm in tequila....

Tequila Food Pairing: How To Match Every Expression to a Meal
Tequila gets relegated to the bar cart a lot. We think it deserves a permanent seat at the dinner table. Premium tequila has the range to carry an entire meal, from a bright first course to a rich,...


