THE GUIDE

Your go-to for tequila knowledge, brand stories, cocktail inspiration, and everything in between.

Sip School: Día de Muertos. The ofrenda and the bottle on it.

Día de Muertos Tequila: The Bottles Made for the Season, and the Ofrenda Behind Them

Every Día de Muertos tequila and mezcal we carry, from Viva México and Clase Azul to G4 and Padre Azul, plus the history of the ofrenda they're made for.

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Sip School

Learn the ins and outs of tequila, from production to your pour.

Sip School: Día de Muertos. The ofrenda and the bottle on it.

Día de Muertos Tequila: The Bottles Made for the Season, and the Ofrenda Behind Them

Every Día de Muertos tequila and mezcal we carry, from Viva México and Clase Azul to G4 and Padre Azul, plus the history of the ofrenda they're made for.

Sip School: Craft is not a font.

What Makes a Tequila Brand Craft? Five Things We Look For

Craft is on half the labels in the store and defined by none of them. Here are the five things we check before we use the word, and seven bottles that pass.

Sip School: Expensive tequila isn't the flex. Knowing why it's good is.

Expensive Tequila Isn't the Flex. Knowing Why It's Good Is.

Where does tequila's vanilla, fruit, and sweetness actually come from? A stage-by-stage look at how flavor is earned in the oven, the tank, the still, and the barrel.

The Dirt on Your Tequila: Highland vs. Lowland, Explained

The Dirt on Your Tequila: Highland vs. Lowland, Explained

Every bottle of tequila starts with the same plant. Blue agave, grown in Jalisco, held to the same rules. So why does one blanco taste like citrus and flowers, and the next one like black pepper an...