Patron Tequila
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─ Behind the Brand ─
About Patron Tequila
Patron is deservedly credited with being the first premium Tequila in the US market and has since grown and retained its position at the top of the premium spirits pyramid worldwide. Started in 1989 by Martin Crowly and billionaire John Paul DeJoria, founder of hair care empire Paul Mitchell Systems, the company was sold to Bacardi in 2018 for 5.1 billion. They continue to be one of the best loved and well known brands in the industry, frequently noted in song lyrics, spotted in hit TV shows, and on the top of nearly any bar you can think of.
NOM: 1492 / Patrón Spirits Mexico
Location: Atotonilco El Alto
Agave: Tequilana Weber
Cooking: Stone / Brick ovens
Milling: Roller Mill, Tahona
Fermentation: Wood fermentation tanks
Destillation: Copper Pot